Digital Marketing HelpDesk

SEO is a process to improve the ranking(visibility) of website in search engines result pages(SERP). It provides with the techniques by which the websites can rank well on the Search Engines. The web site is displayed higher in a search engine list (like Google), then it will recieve more visitors. It includes different methods to optimize(make accordingly) the website for search engine and for the users by adding keywords, meta tags, relevant content etc. which are required according to the guidelines given by search engine (like google).SEO considers how search engines work, what people search for, and which search terms (words) are typed. There are types of SEO techniques.

SMO is a process to make greater visibility of your website on social media sites such as Facebook, Twitter, LinkedIn etc. These sites offer an online platform to interact with other people and it also helps to build a social network throughout the world. Some of the popular social media sites are as follows: Facebook is a social networking website where users can interact with others by posting comments, sharing photographs, and posting links to news or other interesting content on the web, chat live, and watch short-form video. Today, it is not only a platform to interact with others, but has become a powerful marketing tool. It is founded by Mark Zuckerberg in 2004. Facebook is a social media channel which allows businesses to market their products and services to the available users. In Facebook we can do Business promotion in following ways. Some of them are: Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.Instagramers can sync their photo sharing to other social networks, so Instagram photos can be posted directly to Facebook, Twitter etc. Instagram has been acquired by Facebook. Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. To do this you should know. LinkedIn is the more professional social media networking websites by which you can interact with professioals. It is used by many professionals in the world and build a professional network. It is a best tool for making (B2B) business to business connections.It is one of the digital marketing powerful tool in the professional world.

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Businesses use PPC to drive traffic, sales, or inquiries from their target audience One of PPC's main benefits over traditional advertising channels is the ability to easily measure and track the returns from the platform. Compared to channels such as SEO, PPC allows you to start seeing returns very quickly; and this is absolutely one of the reasons why it is so popular with marketers. Unlike traditional advertising, PPC allows you to target your exact customer based on your data, even allowing you to adjust bids based on devices used, the time of day, and location. If you know your customer and how they search, you can use these insights to reduce wasted advertising spend. You are in full control of when your ads run (including the time of day and day of the week) and you can easily turn ads on and off as you wish. There are multiple ad formats available. There are multiple ad formats available. Search Ads Shopping Ads Display Ads Video Ads Gmail Ads Google Ads and Bing Ads are the two main platforms for PPC.You can use any of them both, but Google Ads is mostly used platform now a days.

A blog or weblog is an online diary or informational website displaying information with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.The information which is published regularly with new content is called 'Blog Post'.In blog post photos,text,videos etc. can be included.A blog post can be made for private or public use, it totally depends upon the person who writes the blog or owner of the blog. Blogging is the collection of skill of writing content on a blog using internet tools that one needs to run and supervise a blog. It provides the easiest way to keep our audience up-to-date by the process of writing,posting and sharing content on easy way on the internet daily,weekly or monthly. By blogging, businesses saw a positive way to improve their customer’s level of satisfaction. Using Blogs companies keep their customers and clients up to date. Even,when more and more people will visit your blog,your brand can get the more trust and exposure. Blogging helps you to create a network of loyal followers when visitors can comment and interact with you or your brand. If your blog receives more attention and fans, you can investigate ways of monetizing your blog and could earn money. Through the blog, you can offer your products and services and sell them. A blogger is a person who runs and controls a blog. He or she shares his or her opinion,ideas and knowledge on different topics for a target audience.He or she creates, publishes, and maintains the blog for both personal and public use. There are many reasons to start a blog for personal blogging. Blogging for business, projects, or anything else that might bring you money has a very straight forward purpose –To increase your visibility and to rank your website higher in Google SERPs.It helps us to enhance our business position in the industry. As a business, you depends on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive. So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is a great platform for us to branding and advertising the products.By using blog you can convert your website traffic into high-quality leads. A blog also allows you to show your effectiveness and build a brand. When you use your knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown.Using blog you can collect feedback from the reader and improves your writing skills, and way of presenting our knowledge in front of the audience.

Email marketing is also a most powerful channel of digital marketing, like PPC,SEM,SMO, etc.It uses email to promote your business’s products or services.In Email Marketing you can send commercial message to the potential customer using mail.It also helps in building and maintaining relationship with the customers.It also helps to make your customers aware of your latest items or offers . HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs. Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It will help you to create newsletters without any HTML knowledge. Just choose from a template and customize it with elements like text,img and videos. Sendinblue is a marketing communication platform with both features email marketing tools and additional functions such as customer relationship management and landing page creation. SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with many of professionally-designed email templates that you can easily customize using a drag-and-drop editor. Omnisend is another email marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

Affiliate means is to connect with people or any organization. Affiliate marketing means to sell their products and services to earn commission on sale or promotion of their product. It can be done online also. You find a product you like, promote it and earn money. It is the way to earn passive income( money earned even we are sleeping). Affiliates are the persons who promote products and services of a company and earn commissions. A program run by an organization to promote it's products or services. A commission is offered to the affliates who target the customers to buy it's product. It is a link which a company offers to the affliates to promote it's products and services. Affiliate ID is same as Affiliate Link. Some companies offer Affiliate ID in place of Affiliate Link. Affiliate IDs are also used to promote products or services. It is a mode used by the companies to give payments to their affiliates marketers. Check, Wire Transfer, PayPal, and more payments modes are used by the companies to give payment to their Affiliates.

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc. As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant for this post.

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines. To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO. All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links! Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO. There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc. As you can see for this page, the URL is http://onlineincometeacher.com/traffic/on-page-seo-techniques/ I have included the keywords that are relevant for this post.